Friday - March 16, 2012

Australians choose sleep over sex

New research conducted by new natural sleep formula, Prosomnia1 and released on World Sleep Day reveals a staggering 92% of Australians admit to having a bad night’s sleep at least one to two nights a week, and in some cases nearly every night. Furthermore 60% admit they would take 8 hours good sleep over a night of passion, with women most likely to take sleep over sex (70%) compared to men (50%).

The survey of over 1,000 Australians also reveals 40% of Australian’s are getting by on 6 hours of sleep or less a night, with lunchtime power naps (26%) and stimulants such as coffee and energy drinks (57%) being the most popular ways to stave off tiredness during the day.

Tiredness appears to be driven by a lack of quality sleep, with 54% stating their main problem with sleep was waking up still feeling tired, ahead of staying asleep (42%), struggling to get to sleep (32%) and waking up too early (28%).

Commenting on the findings, sleep expert Dr David Cunnington says the results highlight the importance of improving sleep. ‘After a night where you have sufficient quantity of good quality sleep you should wake up feeling refreshed and energetic. Sleep is an essential ingredient to a healthy lifestyle and it’s worrying to see the amount of people not getting enough sleep, waking up feeling tired and having to resort to naps and caffeine to get through the day.

‘This is a vicious circle as stimulants and daytime napping will drive bad sleep habits. Instead people need to make time to wind down at the end of the day before going to bed, and ensure they allow sufficient time for sleep. Our irregular sleep patterns also reduce sleep quality and people need to find ways of resetting their sleep cycle and restoring their natural sleeping rhythms so they wake up feeling refreshed’.

This is particularly important given 55% report trouble concentrating or remembering important things and 21% of people say their partner finds them rude and irritable after a bad night’s sleep. While 43% will avoid exercise in the evening.

The survey also found: 28% try a glass of wine or whisky to help them sleep, with men most likely to turn to an alcoholic drink (33%) compared to women (22%). 20% update their social media status when they can’t sleep 57% say stress over work and finances is driving their sleeplessness, while 19% blame their partners snoring 57% have never sought advice for their sleep problems.

‘Australians need to understand that poor sleep is not something that they just have to live with. There are many ways to improve sleep quality and restore sleep patterns, so that they can feel refreshed again when getting out of bed in the morning,’ Dr Cunnington said.

The nation can see how their sleep measures up by visiting www.howtosleepwell.com.au and taking the sleep test. Also on the website are tips for how to improve sleep.

The release of the survey coincides with the launch of Prosomnia, a new sleep formula from Bayer that helps restore natural sleep patterns. Prosomnia works by helping you get a deeper, more restorative sleep and wake up feeling refreshed and is made from naturally-derived ingredients.

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Always read the label. Use only as directed. If symptoms persist see your healthcare professional.

1. Online market research conducted by Pure Profile on behalf of Bayer. Surveys were conducted among a nationally representative population sample (n=1000) of adults 18+.