Wednesday - August 15, 2012

Bayer wins awards in innovation and marketing excellence

Good for beneficial insects and an edge for farmers

Bayer CropScience has won two Australian Business Awards in the categories of Innovation and Marketing Excellence.  


The Australian Business Awards annually recognise organisations that demonstrate the core values of business excellence, excellence of service, social and environmental contributions.


Tara Johnston, Program Director of The Australian Business Awards said, “We are delighted to acknowledge Bayer’s achievements in the agricultural industry and congratulate them on their success in the innovation and marketing excellence categories in 2012.”


Organisations are selected upon innovative business processes, product development, enterprise, corporate responsibility and overall commercial success.  


Bayer was recognised in the Innovation category for their achievement in Integrated Pest Management (IPM) and in Marketing Excellence for “The Growers Edge”.


Bayer’s objective is to work with growers and other input providers to develop innovative solutions which led to the development of a tailored IPM program built around the insecticides Belt® and Movento® and which included the active release of beneficial insects.


The program uses natural beneficial insects in a program with Belt and Movento on the target pests and with expert input can be individually tailored to each participating farm.


Scott Ward, Portfolio Manager – Horticulture, Bayer CropScience, said, “In developing this sustainable IPM program, Bayer’s objective has been to work with growers to determine how selective crop protection products like Belt and Movento fit into a holistic approach to ensure we get the most out of the available tools.”


Richard Mulcahy, CEO of AUSVEG said, “It’s been incredibly rewarding working with growers, partners and other agricultural companies including Bayer to develop an IPM strategy to combat diamondback moth in head-forming brassica crops. Together, we are bringing more productive solutions to Australian farmers.


“The results of this strategy have been impressive and we look forward to continuing the innovative work with Bayer and our partners,” Mr Mulcahy said.


The Marketing Excellence award for “The Grower’s Edge” is a tribute to the benefits of Bayer’s online service for growers in the viticulture and sugarcane segments. The Grower’s Edge provides targeted and customised information through a personalised website and SMS alerts to give members an edge in competitive markets.


“The disease models and realtime SMS alerts are unique in the field and members seem to really value the spray diary tool. It’s the only online compatibility database in this segment and we are developing more services in response to grower feedback,” Head of Marketing, Warren Inwood said.


Bayer CropScience Managing Director, Joerg Ellmanns, said that the Awards reflect Bayer’s commitment to innovation and investment in the industry.


 “At Bayer, we are committed to working together with growers and partners along the entire value chain; to cultivate ideas and answers so that their farms can be more efficient and sustainable year on year,” Mr Ellmanns said.


Bayer CropScience invests in research and development by contributing $1 of every $10 spent on their products to programs, to create better products and solutions for the future of farming in Australia. 




Fleur Wilkins, Tel. +61 3 9248 6851



Katie Sheppet, Edelman, Tel +61 3 9944 7638



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