As pharmacy staff increasingly play a bigger role in patient care, time efficient and accessible training has never been more important to equip and empower these frontline healthcare professionals.
Tuesday 14 February 2023 – Today Bayer in partnership with pharmacy eLearning platform iTherapeutics, launches the ‘BayerPharmac@demy’. This exciting new partnership will provide on-demand training to pharmacy staff on a range of consumer health products across multiple categories.
From allergy education as Australians face prolonged pollen seasons, to daily energy, period pain, digestive health, fungal infections and nutrition during pregnancy; the ‘BayerPharmac@demy’ offers free, educational modules on everyday health topics.
Once the user completes a ‘Learning Plan’ consisting of 3-6 modules, they will win iReward points which can be used to redeem e-cards usable for top retailers including Coles, Woolworths, JB HI-FI, Netflix and fashion brands like Cue, H&M and Seed. Points can also be used to redeem Hoyts and Kogan vouchers.
The first Learning Plan ‘Nutrition in Pregnancy and the first 1000 day‘is out today (Feb 13th) with new learning plans released each week leading up to the APP Conference in the Gold Coast, where Bayer will have a stand so that attendees can demo the eLearning platform.
Presented in an interactive and gamified interface, the BayerPharmac@demy can be accessed via a desktop or mobile device. The hub provides high quality, evidence-based information, interactive quizzes, videos and product fact sheets to cater to a variety of learning styles.
Rodney Stosic, Head of Medical Consumer Health at Bayer said: “In line with our vision ‘Health for all, hunger for none’ Bayer continues to look for opportunities to improve everyday health for Australians including supporting those at the frontline with what they need to make this possible.
Over the past 3 years, there’s no doubt pharmacies have become one of the most important points of contact within the health system for Australians. We understand it can be challenging to keep up with the pace and demands of the community, which is why we have analysed our market research to pinpoint exactly what support pharmacy staff need. They have told us they need short and easily accessible training opportunities with over half of staff surveyed (55%)1 indicating that training needs to be complimented with incentives.”
iTherapeutics, which falls under the health information, education and technology consulting services company UnityHealth, currently reaches 95% of pharmacies across Australia with a membership of over 50,000 pharmacists and pharmacy assistants.
The CEO of UnityHealth, Peter De Lorenzo said: “Our innovative programs have been shown to significantly increase confidence levels in pharmacy staff from before to after training. We aim to provide a richness of content and education in one place across a large range of categories so that pharmacy staff are equipped to discuss various conditions and optimal treatment options with their patients.”
[1] Bayer Pharmacy Assistant and Pharmacist Training Research, Dec 2021 (n=200)[1] Bayer Pharmacy Assistant and Pharmacist Training Research, Dec 2021 (n=200)
For more information and to access the Bayer Pharmac@demy, please head to www.itherapeutics.com.au/bayerpharmacademy
Contact for media enquiries:
Amy Ma, Communications Business Partner at Bayer: amy.ma2@bayer.com.au
About Bayer in Australia
Bayer is a global enterprise with core competencies in the Life Science fields of healthcare and agriculture. Its products and services are designed to benefit people and improve their quality of life. It has operated in Australia since 1925 and has a long-term commitment to the health of Australians. Locally, Bayer currently employs almost 900 people across the country and is dedicated to servicing the needs of rural Australia and the local community. Bayer is deeply committed to research and development and has a strong tradition of innovation. The company’s focus on people, partnerships and innovation underpins all aspects of its operations, consistent with its mission, “Bayer: Science For A Better Life.” Bayer.com.au